Keywording Captions...

It's no use having the best images in the world if they can't be found

As companies leap enthusiastically into the digital age it is wonderful to marvel at how many images can be produced and how easy they are to store and send.

Unfortunately what often gets lost in this process is adding the words to the images which will enable fast and easy retrieval by your staff and/or clients. Whilst the vast majority of images have captions of varying quality, many have no keywords, few keywords, or just plain wrong keywords.

At KEEDUP we've received many images containing only a couple of keywords, images where keywords don't apply to all the images in a set (such as using the word sunglasses when they are visible in only one shot in 10), or captions which include references to people not even present.

Such mistakes will see images go unfound, or, just as bad, the wrong images being found by frustrated clients and staff who can't make sense of the search system.

We have the knowledge of what keywords to put in, and leave out. We know how to construct captions which are meaningful and don't conflict with the keywording scheme. And we can do it all at competitive rates in a time frame to suit you.

 Keywords and captions tailored to your needs

Getting the right scheme of keywords, and the right style of captions is vital. To ensure consistency we do our captioning and keywording using templates prepared in consultation with our clients, meeting their needs precisely.

We can guide you through the various keywording issues to help you make sensible choices.
There is no "one size fits all" approach at KEEDUP .

Rejuvenate your archive and turn a liability into an asset

As well as processing "live" production, we can rejuvenate archives of images made in the days when the importance of keywording and captioning wasn't appreciated. If your image archive isn't delivering results, we can turn it into an asset to drive image sales or support your internal business processes.

Save time and free up resources

If you are already addressing the keywording and captioning problem, chances are you are not employing specialist keyworders, or you are having to employ additional staff, possibly working at odd hours to fit the work around your main business. Perhaps you or your photographers are doing the work, all working from different scripts, taking more time than you should - time which would be better spent doing what you love, taking photographs.

As well as improving image archives, KEEDUP can deliver the benefit of freeing up staff, cutting costs and better-integrating keywording and captioning into your business processes to reduce disruption to core activities.

Here's how it works

Let us know what your requirements are. We'll develop a keywording and captioning plan in consultation with you and also address issues of how images will be delivered, and in what timeframe. This will include processing samples so you can see exactly how your images will look before committing fully. We'll only begin processing when you're completely satisfied.

Once the flow of images begins you'll have a liaison person who can address any fine tuning to the process.

Features:

• Comprehensive and consistent keywording and captioning
• Templates for keywording and captioning according to individual client needs
• Suitable for live and archive images
• Image delivery via ftp, e-mail, on disc, or by Mass Transit

Benefits:

• Images easier to find by clients and staff
• Better promotional materials
• Less administrative burden and cost
• Time saving
• Reduced staff costs
• Rejuvenation of existing archive images
• The ultimate - Improved sales and/or image utilisation

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